Lash Artist Marketing Tips to Fill Your Books Fast
Share
Feeling Stuck with an Empty Schedule?
You’ve got your lash skills down—your isolation is sharp, your fans are fluffy, and your lash room is total salon goals. But there’s one thing missing: a calendar full of paying clients.
The good news? You don’t need to go viral or hire a marketing agency. With the right strategies, you can fill your lash books fast—and keep them full. Let’s break down 9 actionable, beginner-friendly lash marketing tips that actually work.
1. 🌟 Make Instagram Your Digital Lash Menu
Instagram is your online storefront—and first impressions matter. Think of it as your 24/7 lash portfolio that works even when you’re sleeping.
Quick Tips:
- Post clear before & after photos, transformation reels, and lash maps.
- Use location-based hashtags like #SydneyLashes or #MelbourneLashTech.
- Keep your bio short, clear, and include a direct booking link.
📸 Bonus Tip: Use Instagram Highlights to showcase pricing, FAQs, and client reviews!
2. 📍 Get Found on Google (Without Paying a Cent)
If someone searches “lash extensions near me,” you want your name to pop up. The easiest way to make that happen? Google Business Profile.
What to Do:
- Set up or claim your Google listing.
- Add photos, services, hours, and lash-related keywords.
- Ask your regulars for reviews—Google loves fresh feedback.
✨ Pro Tip: Add keywords like “Volume Lashes Sydney” or “Custom Lash Sets Liverpool” to your service descriptions!
3. 💖 First-Time Offers That Turn Curious Browsers into Bookers
Sometimes, potential clients just need a little nudge. A first-time offer can tip them over the edge.
Offer Ideas:
- $ off your first full set
- Lash Extension Infill Combo Deal
- Free Aftercare Kit for New Clients
Make it feel exclusive, but not desperate. A “limited time offer” works wonders.
4. 👯Reward Your Word-of-Mouth Queens
Happy clients = free marketing. A referral program turns your best clients into your own personal promo squad.
Try This:
- “Refer a friend, get $10 off your next fill”
- “3 referrals = 1 lash infill”
- Bonus: Send a cute thank-you text or sample when someone refers you!
5. 💻 Stop Taking Bookings in the DMs
If your booking process is “Send me a message,” you’re missing out. People want convenience. Use an online booking tool and let the tech work for you.
Current Top Tools:
✨ Most apps include automated appointment reminders = fewer no-shows!
6. 🎯 Use Paid Ads (Yes, Even If You’re on a Budget)
You don’t need to spend big to see results. Just $5–$10 per day on local Facebook or Instagram ads can put your work in front of hundreds of potential clients.
What Works Best:
- Time-lapse videos of lash sets
- Eye-catching before/after transformations
- Local targeting within a 10km radius of your salon
Add a call-to-action like “Book your first set now” and link directly to your scheduler.
7. 🤝 Partner with Other Beauty Pros
Lash artists don’t need to go it alone. Build alliances with nearby hairdressers, nail techs, or brow artists to expand your reach.
Collaboration Ideas:
- Co-host a giveaway
- Create a “Glow-Up Package” together
- Swap business cards or flyers in each other’s spaces
Collabs help you tap into an audience that already trusts someone in the beauty biz.
8. 💬 Show Off Those Glowing Reviews
Word-of-mouth is great, but online testimonials? Even better. Don’t be shy—showcase your happy clients.
How to Share:
- Screenshot reviews and post on Instagram stories or highlights
- Add a review carousel to your website
- Use “Client Love” posts to build trust with new followers
Pro Tip: Use Canva to make your review screenshots look branded and cute.
9. 📊 Track Your Growth Like a CEO
Marketing without tracking is like lashing with your eyes closed. Use insights from social media, google business and booking apps to tweak what’s working (as well as what's not!).
Track This:
- What kind of posts bring the most DMs or bookings
- Which offers actually convert
- When your audience is most active online
Set a reminder every 2 weeks to review your content and results. You’re not just a lash tech—you’re a business owner!
🎉 Ready to Fill Your Books?
These lash artist marketing tips aren’t about doing everything—they’re about doing the right things consistently. With a strong online presence, a few smart systems, and a little creativity, your dream of a fully booked lash calendar is absolutely within reach.
💼 Bonus: Want More Clients Without the Stress?
We offer beginner lash training in Sydney and personalised lash business coaching to help you grow with confidence.
👉 Join the waitlist or book your spot now
📍 We are Western Sydney-Based | 1:1 Lash Education Available
